Psychologically grounded selling
Everyone sells.
The question
is how well.
The engineer sells a solution. The manager sells a decision. The department sells its budget. Almost nobody was ever trained for it.
psyselling is a psychologically grounded training programme for people who have to persuade at work.
DDDr. Karl IsakPsychologist · creator of the psyselling method
Why psyselling
Selling is not a side activity.
Most organisations train product knowledge, process knowledge and CRM use. What happens inside a person who has to persuade someone is rarely trained at all.
And yet that is what decides the outcome of a conversation: your own motivation on a bad day, the ability to take a no without turning it into a verdict on yourself, the sense of what the other person is actually responding to — and the language to pick that up.
psyselling works at that level. Not with closing tricks and not with pressure, but with trainable psychological skills and concrete instruments for everyday use.
What you train
Seven skills.
All trainable.
You build a drive that holds even when the numbers are not coming in, instead of being steered by quarterly pressure.
With SMARTIES+2 you formulate goals that actually direct your behaviour, rather than goals that merely read well in an appraisal.
With LAKWALD you capture, in a structured way, what your counterpart responds to — and what they do not. Listening becomes method, not luck.
You learn to build messages that land, instead of arguments that bounce off.
No, objection, price pressure, silence. You develop ways to deal with these without losing your own stability.
Repeatable sequences before the meeting, the call, the presentation. Routines give you footing precisely when a lot is riding on it.
Towards your own role, your product, your customer. It is the part the other person notices first — long before your first argument.
Structure
Three levels that build on each other.
Understand
Compact learning units explain the psychological foundations of buying and selling behaviour: motivation, perception, learning, conditioning. You understand why the instruments work before you use them.
6 teaching units
Train
Exercises in self-reflection, goal setting and self-talk, together with the Mental-Psychological Interventions as audio files. A four-week follow-up programme keeps the material in motion.
around 25 hours in total
Apply
The situation library gives you concrete suggestions for typical moments in sales and leadership — before the meeting, after the no, in the price negotiation.
workbook included
Situation library
For the moments when it tips.
Each situation comes with concrete prompts, exercises and suggested responses.
The online programme
Book once. Start.
One-off payment, including 20% Austrian VAT (€325 net). No subscription, no automatic renewal.
- Access period
- 12 months from activation
- Languages
- German and English
- Format
- Self-paced, start any time
- Team licences
- from 3 people
Included
- 6 teaching units on the psychological foundations
- Mental-Psychological Interventions as audio files
- Goal-setting exercises (SMARTIES+2)
- Instruments for identifying buying motives (LAKWALD)
- Comprehensive workbook with working materials
- Four-week follow-up programme
- Situation library for sales and leadership
- Access to the protected members' area
Four routes
Choose how deep you go.
Online programme
The structured psyselling training — self-paced, start any time.
To the programme
For companies
In-house seminars, team licences and support in rolling it out across a sales organisation.
For companies
One-to-one coaching
Individual work including a behavioural and sales profile analysis.
To coaching
Book
The workbook behind the method, 3rd edition 2025 — with the interventions as MP3.
To the book
psyselling is a training and professional development offering in sales and communication psychology. It is not psychotherapy, not clinical psychological assessment or treatment, and not medical treatment. No particular commercial outcome is promised. More on this